Marketing communication Essay Example | Topics and Well Written Essays - 2000 words - 3

Marketing communication - Essay ExampleBMW AG is a global multinational car and hand truck manufacturer based in Bavaria, Munich in Germany. The research will prove that a strategic communication plan should respond to the direct needs of the organization.In order to establish the company global position, BMW AG should develop a communication plan that responds to the unique needs of the organization. Essentially, a communication plan should start out to the convey information to the stakeholder. As such, the plan should improve the companys image. For the purpose of this content analysis, we will focus on the interest level and the complexness of thing distance communication plan. The research question in this case isIn formulating a communication strategy, Kerr and Patti (2014, p. 24) advises that it is prerequisite that the developers formulate a function to generate to the understanding of stakeholders and their views as well as reconciling organizational weaknesses. It is imp ortant to settle financial goals alongside financial and economic goals set by others in the management team. Schroeder (2014, p. 28) argues that the overall strategic management of corporations is inseparable from strategic management of relationships with stakeholders. Thus, in quest to formulate a communications strategy, it will be essential to identify and engage with strategic stakeholders to deal with the crises. Nonetheless, Bochenek and Blili (2013, p. 153) criticize such an approach by their assessment that corporate communication strategy should not be merely beholden to stakeholders, or only be a two-way communication between groups. As such, it will be possible to combine an understanding of stakeholder, views and the environ environment along with a corporate perspective on strategic issues. According to Ungerman and Myslivcov (2014, p. 49), communication can be used additionally to resolve issues